M.A.D Communications are pleased to announce they have joined forces with advertising agency Cowell + George, in order to form a creative alliance.
Drawn together by their shared vision and passion for what they do, the two young businesses identified an opportunity to combine their skills and expertise in order to create a unique business offering.
Armed with extensive experience and knowledge, together the team specialise in delivering full service advertising and PR – a combination that will allow them to offer their clients a one-stop shop for all of their communication needs.
Headed by Sandy Cowell and Josey George, Cowell + George is a Boutique style advertising agency born in May 2012, out of a shared passion for the power of ideas. This is a duo who have been able to finely tune their creative abilities with an emphasis on stepping away from the norm.
Sandy Cowell, 32, Co-Founder and Business Director, Sunderland, said: “We like to think of ourselves as an Integrated Ideas Boutique where good work, combined with strategic insights and creativity, forms the core offering to clients in terms of their communication needs.”
Between them, Sandy and Josey have over 20 years experience in the industry. Seasoned in multi-cultural markets and handling international brands they decided to merge and consolidate their strengths to create a business, allowing them to exercise their innovative minds in their own way.
Josey George, 39, Co-Founder and Creative Director, Sunderland said: “We’re really excited at the prospect of this creative alliance. I’m sure this new partnership will pave the way for a great relationship between our companies and, in turn, give our clients access to a complete communication service driven by an out of the box approach.
“Good work is important to us. Identifying opportunities for maximising the exposure of brands and services has become second nature.”
Specialising in Traditional and New Media PR, Marie Donnelly and Amy Armstrong established creative PR agency, M.A.D Communications in June 2013 after winning the “One to Watch” award at the University of Sunderland’s prestigious Blueprint Awards.
Marie Donnelly, 25, Gateshead said: “2013 was a great year for us but 2014 is shaping up to be even better. We have grown so much as a company over the past 6 months and we are both excited about our new partnership with Cowell + George.
“It seems like a natural progressive step for two like-minded businesses. We are looking forward to working together.”
Having identified a gap in the market for a creative PR company that specialises in communicating a youthful vibe, the pairing was a result of a lecture room idea that quickly evolved into a thriving business that now works with a wide variety of clients.
Amy Armstrong, 27, Newcastle said: “Going forward, the relationship will not only allow us to grow as a business but it will also enable both businesses to prosper and realise their full potential.
“We quickly realised that we shared the same ethos and values as Cowell + George – the perfect recipe for a great partnership.”
With both businesses demonstrating an infectious creative spirit and shared passion for communication, this is a partnership that is set to go from strength to strength.
As Sunderland continues to emerge as a cultural hub of creative activity, this new alliance can only boost the city’s reputation as a central point for creativity in the North East and beyond.
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