The vibrant, young company set up by three University of Sunderland MA students was named overall category winner at the University of Sunderland Blueprint Business Planning Competition 2013. Having won the monthly competition in May, M.A.D Communications then fought off tough competition to be named overall winners of the ‘One to Watch’ category at the final awards dinner which was held at the Marriott Hotel, Sunderland.
Marie Donnelly, 24, Gateshead, one of the company’s managing directors said, “We were in a state of shock when it was announced that we had won. The standard of entries was so high, and there was so much talent in our category that it was an honour just to be nominated.”
M.A.D Communications is a quirky, forward thinking, creative PR company for creative people. Specialising in PR, social media, and magazine production, the girls behind the company are as passionate about all things cultural and creative as their clients are. Combining their skills and passions, they aim to create campaigns with attitude that raise awareness of these unique brands. Samantha Kelly, 23, Gateshead, Director, said, “You only have to look around to see the wealth of arts, music, fashion, design, and entertainment being nurtured in the streets of the North East. But much of this talent and creativity isn’t getting the attention it deserves. Whilst these groups and individuals shout about their work, their voice isn’t always loud enough. And this is where M.A.D Communications has found a gap in the market. We are committed to putting them in the spotlight and getting them the attention they deserve.”
All the winners receive office space in the university’s Enterprise Building, expert guidance from established mentors, and a financial prize.
Amy Armstrong, 24, Newcastle, Director, said, “Winning the Blueprint award is a massive step forward for us. The help and guidance we have received has been invaluable to us and obviously the financial prize has been very much appreciated as well. It’s so nice to know that other people believe in our business as much as we do”.
The other winners on the night were EA-Funding who took the Bright Idea Award, and the North East Theatre Academy who won the Young Business Award.
M.A.D Communications will be representing the University of Sunderland in the Regional Blueprint Business Planning Competition Final on 18 September. The Blueprint Competition brings together the brightest and most promising entrepreneurs from the North East’s five universities.